I am not joking. What if  every time Justin Bieber got up on stage he would proudly tout a stainless steel or aluminum reusable bottle in his hand? What if he told his young audience “Don’t let your parents give you water from a plastic bottle?”  What if he came out with an apple in his hand and said “Hey, kids, this is organic and doesn’t have ANY pesticides on it. Remember – you are what you eat?”  What if Justin Bieber took on sustainability in his own unique, age-appropriate way? What if Justin Bieber took on the planet? I promise you it would start a revolution akin to the reading revolution started with the Harry Potter books.

Justin – we need you.