Even though I was duped by an article on the Justmeans.com site about McDonalds, they have lots of great “stuff” going on. This article by Justmeans staff writer, Daniel McDonell, strongly reinforces my ongoing belief that the answers to energy efficiency, water conservation and balancing the world’s demand for technological innovation is complicated. Still no silver bullet and this article really does an excellent job laying it all out. Do we really want it all? Enjoy.