yerdle is a platform for giving away things to people you know, or getting things you need from them. By signing up, you access your Facebook network and are immediately connected to all that they have to offer. Ready for this? yerdle was built by former executives from Walmart and Saatchi & Saatchi, a global ad agency. These founders (Andy Ruben & Adam Werbach) have big plans to create a global brand based on giving, sharing, reducing consumption, and maximizing reuse – precisely the opposite business model of their former employers. I don’t know where I’ll begin but I can’t wait to hear yet another fascinating story. So, yerdle that!