I remember when Jacki from Bookmans (a sponsor) asked me if she could use some of my articles as a guest blog.  I was flattered and thrilled.  So why not pass that thrill on and invite some people to do the same on Mrs. Green’s blog?  And so I did!  Meet Martin Reed and his new company: I Love Blue Sea.  I met with Martin several months ago and was impressed with his passion, his vision, his entrepreneurial mindset AND his execution.  I love what he is about, I admire that he cares about the oceans and I hope you enjoy his article. Martin – to your success & happy Earth Day.


 17 Sentences—Since the birth of the Internet, that’s the average reader’s attention span.

I’ve got 16 more to persuade you to support sustainable seafood—for your own good and the good of the planet.

As a Northern California boy, my move to Tucson for college in 2001 came as a shock—the bountiful fresh seafood of the North California coast can’t be found for love or money in the Tucson high desert.  An entrepreneur at heart, I set out to tackle the problem and en route, I first learned about the catastrophic condition of our oceans.

 90% of the large predatory fish–sharks, swordfish, some types of tuna—have vanished from the oceans due to over fishing since 1960.  A recent study published in the journal Science warns that unless we shift course, wild seafood will only be a memory by 2048.  Imagine telling your grandkids what fishing was! But don’t shy away from purchasing seafood because of these problems—as a  consumer you’d do better supporting fisheries that make responsible decisions and are leading the recovery.  ‘Sustainable seafood’ means only consuming those species that are abundant, well managed and caught or farmed in environmentally friendly ways.  These species are usually lower on the food chain and therefore contain significantly less mercury than larger, unsustainable species.

But good luck asking your busy waiter or local fishmonger to provide you with a ‘sustainable fish’!  Buying ‘sustainable seafood’ requires knowledge of where the seafood is from and how it was caught. 

 That’s where i love blue sea comes in.  I’ve spent the last eight months pulling together this little business that sells only sustainable seafood.  It’s all sushi-quality fresh but even if you want to cook it, this is how fresh you want seafood to be.  We overnight seafood from San Francisco to anywhere in the Continental US — including the Old Pueblo!

 Check us out at http://ilovebluesea.com and feel free to buy anything: it’s all good — for you and the planet!