Jacquie Ottman was working with Fortune 500 companies, government officials, Hollywood celebrities, educators and plain old consumers back when green was just a color. She knew the rules were changing so she wrote a book about the strategies needed to play by the new rules. She is a sought after speaker, an internationally known and well-respected author and consultant to organizations all over the globe. I will talk with Jacquie about her book The New Rules of Green Marketing and strategies, tools and inspiring ideas for sustainable branding. This show sponsored by The Fairfax Companies.