This is a first for me I believe. Life Without Plastic‘s tagline is: one-stop shop for safe, high quality, ethically-sourced, Earth-friendly alternatives to plastic products for everyday life. In other words, it’s a business. But here’s what got to me. The story of the founders, Jay and Chantal, is really about people and nature. It is about how plastic has caused deep problems for both since its arrival in the 1940s. It is also about the power of LIGHT. You have to trust me on this one. This company/couple are activists for a plastic-free planet who are working hard to bring us safe, high quality, ethically-sourced, Earth friendly alternatives to plastic products. They are clearly committed to raising awareness about plastics issues by providing solid science- and experience-based information and showing people, one person at a time, the beauty and simplicity of a life without plastic. Got your attention? I hope so.