Kim Jordan – CEO of New Belgium Brewing
I think New Belgium might have been green BEFORE it was a color. We FINALLY got to interview their CEO so we can share with the world New Belgium’s commitment to a sustainable planet from the inside out. Here’s a sampling of their corporate culture statements: We believe, to be environmental stewards, we need to: 1. Lovingly care for the planet that sustains us. 2. Honor natural resources by closing the loops between waste and input (GREAT ONE – yes?) 3. Minimize the environmental impact of shipping of our beer. And the green beat goes on in their hearts. There is just no downside to being Mrs. Green. This show sponsored by Chapman Tucson.