Jacquie Ottman: The New Rules of Green Marketing
Broadcast on 2011/07/30 (PT)
Jacquie Ottman was working with Fortune 500 companies, government officials, Hollywood celebrities, educators and plain old consumers back when green was just a color. She knew the rules were changing so she wrote a book about the strategies needed to play by the new rules. She is a sought after speaker, an internationally known and well-respected author and consultant to organizations all over the globe. Jacquie talks about her book The New Rules of Green Marketing and strategies, tools and inspiring ideas for sustainable branding. This show sponsored by The Fairfax Companies.