The Future of Print for the Small Business Owner

Broadcast on 2010/09/11 (PT)

Stevie Mack – The Future of Print for the Small Business Owner with guest host Scott Caddow from Legendary World! Going green/greener can present tremendous challenges to the small business owner who is committed to more sustainable practices. How do you convert your advertising from a proven, snail mail, catalog format to a greener, web-based one without losing business? How do you know your clients are ready for that and that you won’t lose them?  Stevie will share with us some of the things she had to consider when she wanted to move her company in a greener direction and how her customers are adapting to the change. Stevie and Scott are two business owners with challenges, solutions and commitment to change.


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