Mrs. Green’s FIRST guest blog!

I remember when Jacki from Bookmans (a sponsor) asked me if she could use some of my articles as a guest blog.  I was flattered and thrilled.  So why not pass that thrill on and invite some people to do the same on Mrs. Green’s blog?  And so I did!  Meet Martin Reed and his new company: I Love Blue Sea.  I met with Martin several months ago and was impressed with his passion, his vision, his entrepreneurial mindset AND his execution.  I love what he is about, I admire that he cares about the oceans and I hope you enjoy his article. Martin – to your success & happy Earth Day.


 17 Sentences—Since the birth of the Internet, that’s the average reader’s attention span.

I’ve got 16 more to persuade you to support sustainable seafood—for your own good and the good of the planet.

As a Northern California boy, my move to Tucson for college in 2001 came as a shock—the bountiful fresh seafood of the North California coast can’t be found for love or money in the Tucson high desert.  An entrepreneur at heart, I set out to tackle the problem and en route, I first learned about the catastrophic condition of our oceans.

 90% of the large predatory fish–sharks, swordfish, some types of tuna—have vanished from the oceans due to over fishing since 1960.  A recent study published in the journal Science warns that unless we shift course, wild seafood will only be a memory by 2048.  Imagine telling your grandkids what fishing was! But don’t shy away from purchasing seafood because of these problems—as a  consumer you’d do better supporting fisheries that make responsible decisions and are leading the recovery.  ‘Sustainable seafood’ means only consuming those species that are abundant, well managed and caught or farmed in environmentally friendly ways.  These species are usually lower on the food chain and therefore contain significantly less mercury than larger, unsustainable species.

But good luck asking your busy waiter or local fishmonger to provide you with a ‘sustainable fish’!  Buying ‘sustainable seafood’ requires knowledge of where the seafood is from and how it was caught. 

 That’s where i love blue sea comes in.  I’ve spent the last eight months pulling together this little business that sells only sustainable seafood.  It’s all sushi-quality fresh but even if you want to cook it, this is how fresh you want seafood to be.  We overnight seafood from San Francisco to anywhere in the Continental US — including the Old Pueblo!

 Check us out at and feel free to buy anything: it’s all good — for you and the planet!

4 thoughts on “Mrs. Green’s FIRST guest blog!”

  1. cindy says:

    Just read about I Love Blue Sea in the Star today. Glad to see the coverage of this company.
    I absolutely love seafood, but have been concerned about eating it ever since I read that at the current rate, all wild fish will be gone in 50 years. I’ve been carrying around the guide to buying and ordering seafood I got at the Monterey Bay Aquarium for several years now. So I’m glad that I can order from I Love Blue Sea and know that I am not contributing to the extinction of a species.
    And I hope Martin stays in Tucson.

  2. Thanks for the comment Cindy. You can imagine my reaction when someone sent me a link to a special on the dangers of imported seafood just this morning. I hope people will take the time to watch this video, support companies like I Love Blue Sea and live longer, healthier lives.

    Mrs. Green

  3. Martin Reed says:

    Thanks for this! It highlights many of the problems:

    1. Health risks – many farmed fish from international countries devastate the environment with their use of harmful chemicals and expose consumers to significant health risks. We refuse to sell shrimp, for example, if it is from outside the US as this is the most pervasive offender.

    2. More health risks – many wild fish contain high levels of mercury. Sustainable seafood, since it is lower on the food chain, has lower levels of mercury and thus is a smart choice for consumers.

    3. People are confused and choose to avoid seafood altogether. This is wrong! Consumers need to be supporting the fisheries that are making the right decisions! This helps the ethical companies expand and shows the unethical companies that they better change their ways if they want to remain relevant.

    My sincerest hope is that we don’t go down as the generation that destroyed the oceans and the life they support. We really are at a crossroads and need to act now to change course. Okay, deep breath. So even if you don’t buy your seafood from – please, please only support the good guys! And keep hope alive; don’t ever feel like your actions don’t make a difference!!

  4. Sandi Siegel says:

    Thanks so much for posting this Mrs. Green/Jacki/Martin. I love seafood and am so grateful to you folks for doing the leg work for us so we can consume this precious renewable resource in a sustainable manner. Your philosophy about sending the proper market signals by supporting producers who act in a sustainably-conscious manner is THE KEY to successful management of all renewable resources.

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