Help Me Out Here

I was delighted when the April issue of National Geographic arrived today – a special issue – Water: Our Thirsty World.  I am admittedly boardline obsessed with what I believe to be our world’s most precious resource.  I was further thrilled when I read the Editor’s note about the National Geographic Society recently naming  its first ever National Geographic Fresh Water Fellow and articulated their commitment to provide information, interactive tools and success stories on their website.  All good, sustainable, awareness and action information to raise awareness. Right? 

So where’s the rub?  Page Nine….Title reads: How can we squeeze more food from a RAINDROP? A full page ad by none other than Monsanto. I felt ill.  They really had the gall to write:  “Producing more. Conserving more. Improving farmers’ lives (Mrs. Green’s note:  I was full on  sick by now) That’s sustainable agriculture.  And that’s what Monsanto is all about.” 

I guess Monsanto’s PR people never got to watch The World According to Monsanto nor Food Inc.

But National Geographic taking their money – espcially for this stellar issue about what’s going on with water around the glove.  Someone PLEASE help me out here.

p.s. I still love the coverage that National Geographic has committed to regarding water issues and I have a great deal of respect for the publication – always have.  But a line has to be drawn somewhere along this journey – yes?


2 thoughts on “Help Me Out Here”

  1. tkligon says:

    That’s pretty disgusting. Monsanto is the KING of green washing. Let’s just hope that the public is starting to catch on to the concept of green washing. If someone buys an ad to tell you about how green they are, it doesn’t mean that they are green. As this example shows, anyone can design an ad to say ANYTHING they want and put it in almost any publication. All you need is cash.

  2. gina says:

    My very FIRST comment since the launch of Mrs. Green’s World. Torey – thank you for being such a mentor to me. I am coachable! Watched Food Inc. again – just to keep my passion on fire. Collectively, I know we are making a difference.

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