Aveda Cosmetics Are Safe
I was recently asked by someone on Facebook why Aveda has not signed the Compact for Safe Cosmetics. I reached out to of some of their team members who contacted a corporate spokesperson. Here is the response in its entirety.
“Aveda cosmetics are safe.
Recent statements by the Campaign for Safe Cosmetics claiming that cosmetics contain ingredients that may be harmful to your health are irrelevant to the reality of Aveda’s product formulations.
Aveda was founded in 1978 with a purpose to bring to the beauty industry products that are safe for professionals, their clients and the planet. We hold ourselves personally accountable for the safety of our products and their impact on the environment. We also pride ourselves on unique product development processes by which we have raw materials and products intended for formulations reviewed by environmental and toxicology third-party experts.
In addition, Aveda is an innovative leader in Green Chemistry that aims at finding natural alternatives to petrochemical materials. We work with natural plant and certified organic ingredients which we ensure are sustainably sourced and scrupulously traced. Sustainability, safety and performance are what drive Aveda researchers to formulate some of the highest quality products available today. As a result, we are not only ahead of the Safe Cosmetics initiative; we strive to lead the industry in product ingredient safety standards and practices.
Lastly, Aveda does not outsource its R&D or manufacturing of core products, unlike many companies, and retains better control and traceability of its ingredients and finished products.
We have chosen not to sign the agreement set forth by the Campaign for Safe Cosmetics because we are already well ahead of this commendable effort. If an ingredient’s safety is debated by the scientific community, we will study the scientific publications and obtain third-party analyses. If published studies remain inconclusive, we will work towards proactively removing it from or replacing it in our formulations.
We would like to assure you that you can be confident in our products. We stand behind their safety 100%.
Should you need further assistance, please contact our Consumer Relations team at 800.328.0849 between 8am-5:30pm Central Standard Time to speak with a Customer Service Representative.
For a greener planet,
Aveda Web Relations”
Mrs. Green’s two cents? I have seen Aveda pull entire product lines off the market to reformulate in order to remove any harmful chemicals. I am not a scientist but I believe this answer to be quite respectful and I understand their position. Thoughts anyone?