Aveda Cosmetics Are Safe

I was recently asked by someone on Facebook why Aveda has not signed the Compact for Safe Cosmetics.  I reached out to of some of their team members who contacted a corporate spokesperson.  Here is the response in its entirety.

“Aveda cosmetics are safe.

Recent statements by the Campaign for Safe Cosmetics claiming that cosmetics contain ingredients that may be harmful to your health are irrelevant to the reality of Aveda’s product formulations.

Aveda was founded in 1978 with a purpose to bring to the beauty industry products that are safe for professionals, their clients and the planet.  We hold ourselves personally accountable for the safety of our products and their impact on the environment. We also pride ourselves on unique product development processes by which we have raw materials and products intended for formulations reviewed by environmental and toxicology third-party experts.

In addition, Aveda is an innovative leader in Green Chemistry that aims at finding natural alternatives to petrochemical materials.  We work with natural plant and certified organic ingredients which we ensure are sustainably sourced and scrupulously traced. Sustainability, safety and performance are what drive Aveda researchers to formulate some of the highest quality products available today. As a result, we are not only ahead of the Safe Cosmetics initiative; we strive to lead the industry in product ingredient safety standards and practices.

Lastly, Aveda does not outsource its R&D or manufacturing of core products, unlike many companies, and retains better control and traceability of its ingredients and finished products.

We have chosen not to sign the agreement set forth by the Campaign for Safe Cosmetics because we are already well ahead of this commendable effort.  If an ingredient’s safety is debated by the scientific community, we will study the scientific publications and obtain third-party analyses. If published studies remain inconclusive, we will work towards proactively removing it from or replacing it in our formulations.

We would like to assure you that you can be confident in our products. We stand behind their safety 100%.

Should you need further assistance, please contact our Consumer Relations team at 800.328.0849 between 8am-5:30pm Central Standard Time to speak with a Customer Service Representative.

For a greener planet,

Tricia
Aveda Web Relations”

Mrs. Green’s two cents?  I have seen Aveda pull entire product lines off the market to reformulate in order to remove any harmful chemicals.  I am not a scientist but I believe this answer to be quite respectful and I understand their position.  Thoughts anyone?

 


5 Responses to “Aveda Cosmetics Are Safe”

  1. Marla says:

    Thank you for your work! I would be very interested in the GMO issue. Aveda uses corn in addition to soy, both of which are often GMO. Are theirs? Thank you

    • Mrs. Green says:

      Marla – thank you for your inquiry! I am on it but if my memory serves me, I do think Aveda will get a good report on this one. They are the only company of their kind to have Cradle to Cradle certification and that is tough to get. I will contact a trusted source from Aveda and get back to you as soon as I hear from them.

      • Mrs. Green says:

        Marla – here is the response from my contact at Aveda. “Here’s the scoop: the soy in our products is certified organic. For both corn and soy, we strive to obtain our ingredients from non-genetically modified sources. There is unfortunately no guarantee as we work with multiple farms. We connect our Mission with product development by using what we define to be green ingredients whenever possible. To learn more about how we define green ingredients, click here.” Here is the live link: http://www.aveda.com/discover/index.tmpl#section=ingredients

  2. Barbara ackerman says:

    most soy product are GMO. Will Aveda comment?

    • Mrs. Green says:

      I am going to have to write to Aveda. Thank you for asking the question. I am always raising awareness about GMOs in food & have not thought to connect this issue to skincare. Let’s see what we find out.

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